We decided that it would be great to have a design on the label from an emerging First Nations artist in the Northwest area. A friend of a friend of a friend introduced me to Todd Stephens who is a really amazing guy.
Todd created a special design for WILD to use on our first run of products and we're really honored to be able to display his work on our new labels. This isn't just any random work either. Todd is really passionate about the health of the environment in the Great Bear Rainforest and the story that goes with his art ( which I'm not going to show you yet) is this:
"The salmon represent the two sides that people are taking with regards to the LNG plant proposed for Lelu Island. The one side which says we shouldn't build there because it isn't a very smart ecological decision to build there. Then the other side which states that there are no risks involved when building on that site and that the economic benefits f=that are generated from building this plant are far too great to pass up on."
"Both sides are fighting for survival. Both sides feel that they're in the right. Both sides speak from their perspectives."
Right now our graphic designer Diego is working on vectoring Todd's work and placing it on the new labels - very exciting!!!!!