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1133 Omineca Avenue
Prince Rupert, BC, V8J 2B9


WILD Skincare is a collection of luxury skincare created for adventurous, environmentally conscious men and women. The collection currently includes moisturizers, face wash and a body wash created from plants and botanicals that are native to and were traditionally used by First Nations of Northwestern B.C.   We are proudly working towards harvesting 100% of our botanicals from the Great Bear Rainforest in Northwestern B.C., Canada.  We are passionate about supporting our local community by creating jobs, sharing stories and honouring Frist Nations tradition by learning, supporting and creating environmental awareness of this amazing part of the world through our product line. 


Filtering by Tag: skin care


Karen Martin

Walking through the forest I had a realization that everything around me was alive…. breathing… participating actively in producing CO2. I felt like I was in the engine of the planet. It was a moment that gave me pause.

I also considered my daily trek back and forth from my work in downtown Vancouver. I always walked to my apartment in Yaletown; about 20 minutes down Burrard with a left onto Davie. I loved the walk, but deep down I was always concerned about breathing in the carbon monoxide from the traffic.

Standing in the forest and considering its smell, I realized just how primal it is. It’s an olfactory cacophony that melds together all of the distinct scents from the myriad of plants, animals, mushrooms, moss, lichen and salt air from the ocean, into an oxygen stew.

When we made Wild we knew that we had something very special and rare in the form of Labrador Tea which is one of our key ingredients. The shrubs grow in wet, acidic bogs and conifer swamps where peat moss forms puffy tufts amongst the twisted little pines struggling to survive in the bog water.

 It’s something that not a lot of people are familiar with and it’s not widely used in the skin care industry. It’s packed with tannins, mineral salts and is said to be triple the effectiveness of Vitamin C and Grapeseed Oil in combatting free radicals. It’s an astringent and an anti-microbial as well. Those are great attributes for those of use roaming the streets of our cities!

We use it as one of the key ingredients in WILD not only for it’s amazing qualities for skin care, but because of its uniqueness. Labrador Tea has an amazing sweet/spicy smell. When you use Wild products, your mind will search back and try to identify it and try to attach it to a time and an event in your life and you may draw a blank, because you’ve never smelled this plant before!

Sherry; our chemist, tempered the scent of the Labrador Tea with a touch of Cedar Leaf and the intertwine of the scents is otherworldly. The body wash and facial cleanser cut loose with that great smell when you lather it on your skin and then it disappears; like a fantastic vacation that ends all too soon.

Wild is designed for men and women; the scent is unique but it doesn’t remain on your skin. All that remains is the goodness of the ingredients. Now take a deep breath and imagine you’re in the Coastal Rainforest!!!


picking lab tea at Lelu.jpg


Karen Martin

I'm in love with Labrador Tea! It's becoming an addictive thing; rain or sun I've been trekking out through the bogs collecting a ROOTS bag of leaves almost every day!!!

So what is it about this stuff??

For years  - and I'm talking lifetime; I've known about Labrador Tea. I knew about the First Nations people here in Northwest B.C. using it for thousands of years, I knew about the explorers and the history of B.C. and envisioned all of the people who had passed through sitting around campfires brewing Labrador Tea and drinking it from little metal cups like something out of one of Clint Eastwood's "historical" movies.

I spent years in the woods -  in forestry; slogging around, boots sinking down through the moss & lichen bogs. The Labrador Tea was always there, struggling up through layers of moss and lichen, hiding in the tiny stunted bog Pines and sporting delicate pink flowers mid-summer.

When Sherry and I began working together and looking for natural, botanical substitutes to replace the overseas botanicals typical to imported natural and organic skin care products, I hadn't yet grasped the effectiveness of Labrador Tea, and the amazing attributes it presents for skin care. It's really unbelievably incredible!  ( The plants and botanicals section of the website talk about this so I won't rant on here.) This delicate, tough, furry little survivor does things that no other plant can do for your skin!

The big drawback is that it has a really low yield of essential oil when  it's distilled! 

Each day I sustainably harvest about 2 litres/  2 quarts of leaves and distill them. I get roughly the size/width of one and a half nickels ( best comparative I could come up with). That's not much considering how much we actually need for the product run! 

Fortunately the Labrador Tea that grows on Haida Gwaii has much bigger leaves, so the yield is a bit better and I'll have Dafne and her crew at North Pacific Kelp helping - no more aching back!!!

OMG!!! The rain just stopped!!! I'd better head out and grab this moment in the brighter shade of gray skies!! I'm counting the days to the HAIDA GWAII HARVEST!!!